Cookies Policy

1. Introduction and Purpose

This Cookie Policy applies to the website maditspirit.com, operated by EV-Adworks, a sole proprietorship registered in France. It is presented as a distinct legal notice and forms an integral part of our General Terms and Conditions of Sale (GTC) and our Privacy Policy.

The purpose of this policy is to inform you, in accordance with applicable laws, including the European General Data Protection Regulation (GDPR) and the ePrivacy Directive (2002/58/EC), about the use of cookies and other similar technologies that may be placed or accessed when you visit or use our website.

This document outlines the nature, purpose, and scope of cookies used, as well as your rights and options regarding their use.

We remind users that by continuing to browse our site after seeing the cookie banner, you are agreeing to the use of cookies in accordance with this policy, unless you adjust your preferences using the cookie management panel made available to you.

Our cookie usage complies with the legal requirements applicable in France and the European Union, and we strive to ensure compatibility with local laws applicable to international users wherever possible.

The most recent update date of this Cookie Policy is indicated at the bottom of this page.

2. What Are Cookies and Similar Technologies?

Cookies are small data files stored on your device (computer, smartphone, or tablet) when you visit a website. They serve various purposes, ranging from enabling essential functionality to analyzing user behavior and delivering personalized content.

In addition to traditional cookies, MaditSpirit may also use similar tracking technologies, including but not limited to:

Web beacons or tracking pixels (such as Meta Pixel, email trackers)
Local storage and session storage within your browser
JavaScript-based tracking tools
Session replay and heatmap software (e.g., Microsoft Clarity, for behavioral analysis)

These technologies may be embedded directly into pages, forms, newsletters, or third-party scripts, and they allow us to understand how users interact with the site (e.g., clicks, scrolls, time on page) and improve usability and performance.

2.1 First-Party and Third-Party Technologies

Cookies and trackers on this site are placed either:

Directly by MaditSpirit (first-party cookies), or
By external service providers (third-party cookies), including but not limited to analytics, payment processors, video platforms, and marketing networks.

We ensure, to the best of our ability, that only essential cookies are loaded prior to user consent, except in cases where certain scripts are technically required for the basic operation of the site or its services (e.g., secure login, payment verification, course access).

2.2 Types of Cookies Used (Overview)

We use multiple categories of cookies and tracking technologies, including:

Strictly necessary cookies: Enable essential site functions (e.g., navigation, authentication, checkout process).
Performance & analytics cookies: Help measure website performance, track usage statistics, and identify improvement areas.
Marketing & advertising cookies: Allow us to deliver personalized ads, track campaign effectiveness, and build user profiles.
Functional cookies: Improve user experience by remembering preferences, settings, or previous choices.

These categories are further explained in the section Types of Cookies Used below.

Important: You may manage your preferences at any time through the cookie settings panel accessible from any page of the site.

3. Types of Cookies Used

The website maditspirit.com uses several types of cookies, which are grouped into distinct categories according to their purpose and legal basis. All cookies are subject to user consent unless they are strictly necessary for the proper functioning of the website.

3.1 Strictly Necessary Cookies (Essential, No Consent Required)

These cookies are indispensable for the website to function properly. They enable core functionalities such as secure logins, payment processing, dashboard access for digital content, and form protection.

They include, for example:

Authentication and session cookies for account login and course access
Payment session cookies used by Mollie for secure transactions
Form protection cookies (e.g., CSRF tokens, reCAPTCHA verification)
Cookies required to save cookie preferences (Consent mode management)

These cookies cannot be disabled as they are essential to ensure service delivery and platform security.

3.2 Performance and Analytics Cookies (Consent Required)

These cookies allow us to analyze how visitors use our website and to improve its performance and structure accordingly. They are only activated after the user gives explicit consent.

We currently use:

Google Analytics (GA4) – anonymized IP tracking for general usage statistics
Microsoft Clarity – heatmaps and session recordings to optimize UX

Collected data is processed in accordance with GDPR and does not include personal identifiers. Cookies are retained for a maximum of 13 months unless deleted manually by the user.

3.3 Marketing and Advertising Cookies (Consent Required)

These cookies are used to display relevant advertising, build audience segments, and measure campaign performance across platforms.

On maditspirit.com, we use:

Meta Pixel (Facebook/Instagram), audience measurement, ad retargeting, and conversion tracking

These cookies are set only after the user has granted explicit consent via the cookie banner. No advertising cookie is deployed without prior opt-in.

3.4 Functionality Cookies (Consent Required)

Functionality cookies help personalize the user experience based on preferences, such as:

Language or regional settings
Saved items or last visited products/pages
UX customizations (e.g., accessibility settings)

These cookies are non-essential but enhance usability. They are not strictly necessary but may improve the user journey and accessibility.

3.4.1 Functional Cookies – AI Assistant (Legitimate Interest)

Our website integrates a conversational AI assistant (“MaditSpirit AI”) designed to assist users with questions, guidance, and navigation.

To ensure continuity and security of your chat sessions, we use functional cookies and temporary browser storage. These are strictly limited to maintaining your current session and restoring previous messages if you are logged in.

Purpose: Maintain chat continuity, remember conversation context for logged-in users, and detect abuse or technical errors.
Data stored: A temporary session ID, timestamp, and reference token linked to your account (if applicable).
Storage duration: up to 30 days maximum, automatically deleted thereafter or upon manual logout.
Legal basis: Legitimate interest (Article 6(1)(f) GDPR) to ensure service functionality and user experience.

These cookies do not track browsing activity, do not collect sensitive information, and are not used for marketing or analytics.

Users can request deletion of all AI conversation data at any time by emailing support@maditspirit.com.

3.5 Embedded Services and Third-Party Cookies (Consent Required)

Our website may include content or features from external services which also place cookies. These third-party services may collect data about your browsing behavior, depending on their own cookie policies.

Examples include:

Embedded YouTube videos
Tally.so forms for custom diagnostics or lead collection
Payment gateway integrations with Mollie
Newsletter integration via Beehiiv
Scripts or tags from affiliate partners and external platforms

Such content will not load until the user gives proper consent via the cookie banner. Users may refuse these cookies at any time without impacting core services.

3.6 Cookie Duration and Storage

Unless otherwise stated, cookies are stored for the following standard durations:

Essential cookies: until session ends or 6–12 months maximum
Analytics cookies: up to 13 months
Consent cookies: up to 6 months
Marketing/retargeting cookies: up to 6–12 months depending on partner
Functional cookies: up to 12 months

All cookies can be cleared manually at any time from the user’s browser settings. You may also update your preferences through the cookie banner or management panel at the bottom of the website.

4. Cookie Consent and User Control

In accordance with the European General Data Protection Regulation (GDPR), MaditSpirit ensures that visitors have full control over how cookies are stored and processed when accessing our website.

4.1 Prior Consent and Banner Notice

Upon first visit to maditspirit.com, a cookie consent banner appears, clearly informing users of the use of cookies and tracking technologies. This banner is provided by a GDPR-compliant solution (Complianz), and it includes:

A summary of the purposes for which cookies are used (analytics, marketing, personalization, etc.)
A direct link to the full Cookie Policy and the Privacy Policy
Access to a detailed preference center for granular control

4.2 Equal Choice: Accept or Refuse

Users can freely accept or refuse non-essential cookies. The choice to refuse is clearly presented, without coercion or hidden interfaces, in accordance with Article 7 of the GDPR and CNIL recommendations.

⚠️ Note: If users do not give consent, only strictly necessary cookies will be activated.

4.3 Granular Consent Options

The banner allows users to customize their cookie preferences by category, including:

Strictly necessary (cannot be disabled)
Analytics and performance
Marketing and advertising
Social media and embedded content

Preferences can be saved or modified at any time.

4.4 Consent Record & Storage

Each consent action (acceptance, refusal, or customization) is stored using a unique anonymous identifier linked to the user’s browser session. This consent log is securely stored and can be used as legal proof of compliance in case of inspection.

4.5 Ongoing Access and Modification

Users can modify or withdraw their cookie preferences at any time by clicking on the “Cookie Settings” link accessible at the bottom of every page.

Changes take effect immediately and are respected across all pages of the site.

4.6 Retention and Expiry of Consent

Cookie preferences and records are renewed every 6 months or immediately if there is any substantial update to our cookie practices or policies.

A new banner will be displayed to obtain fresh consent under the same transparent and lawful conditions.

4.7 No Processing Before Consent

No non-essential cookie (e.g., Meta Pixel, Google Analytics, Microsoft Clarity) is triggered until the user has provided explicit and affirmative consent.

4.8 Legal Basis and Compliance

This practice is fully aligned with:

GDPR Articles 6 and 7
CNIL Guidelines (France)
ePrivacy Directive (2002/58/EC)
CJEU rulings on valid consent

5. List of Cookies and Tracking Technologies Used

This section outlines the categories of cookies and similar technologies used on maditspirit.com, their purposes, and the entities involved in their placement and management.

The information below is provided in accordance with Article 13 of the General Data Protection Regulation (GDPR – EU Regulation 2016/679), as well as the CNIL’s guidelines and the ePrivacy Directive.

5.1 Strictly Necessary Cookies

These cookies are essential for the proper functioning of the website and its core functionalities. They do not require the user’s prior consent and are always active by default.

They are used to:

Maintain user session (for logged-in users accessing coaching or training content)
Store preferences regarding cookie consent
Secure login areas and prevent cross-site request forgery (CSRF)
Allow form submissions and page navigation

These cookies are implemented directly by maditspirit.com and do not collect personally identifiable information beyond what is necessary for session and technical stability.

5.2 Analytics and Performance Cookies

These cookies help us measure traffic, identify usage patterns, and understand how visitors interact with our content. Their use is subject to user consent via the cookie banner.

Google Analytics:

We use Google Analytics with IP anonymization enabled. This tool collects aggregated, pseudonymized data on how users navigate the site. It helps us improve content layout, loading speed, and user experience.

Microsoft Clarity:

Clarity records anonymized heatmaps and screen recordings of user sessions to help us understand behavioral patterns and optimize the user interface. These recordings are pseudonymized and not linked to identifiable users.

These cookies do not allow us to personally identify visitors.

5.3 Marketing and Advertising Cookies

Marketing cookies are used to track visitors across websites in order to display personalized ads and measure the effectiveness of advertising campaigns.

Meta (Facebook) Pixel:

This tool helps us track conversions, optimize ads, and create custom audiences based on interactions with our website and landing pages.

YouTube Embed Cookies:

If YouTube videos are embedded on certain pages, cookies may be placed automatically by YouTube when the page is loaded, even if the visitor does not interact with the video player. These cookies can be used for tracking and ad personalization purposes by Google.

Other Ad Networks:

Depending on campaign activity, other platforms such as TikTok Ads or Pinterest Ads may place cookies or pixels through tag managers or direct integrations.

Marketing cookies are only loaded with your prior consent.

5.4 Third-Party Service Cookies and Functional Trackers

These cookies are placed by services integrated into our platform for operational purposes, such as form management, newsletter delivery, or payment processing.

Mollie (Payment Processor):

Used to secure and process online payments (credit cards, PayPal, Apple Pay, etc.). Cookies may be placed to detect fraud, manage payment preferences, or maintain session security.

Tally (Form Provider):

Tally forms are loaded in a new tab. While Tally itself may place cookies, none are executed directly on the main maditspirit.com page. We rely on Tally to be compliant with GDPR.

Beehiiv (Newsletter Service):

Beehiiv places tracking pixels in emails to measure open and click rates. These are used to improve email performance and engagement but do not track browsing behavior on our website.

All third-party providers are selected for their compliance with the GDPR and their use of secure data handling practices.

5.5 Retention and Scope of Cookies

All cookies are retained for a limited time based on their purpose:

Session cookies expire at the end of the user session or after inactivity.
Analytics and advertising cookies are retained based on the settings of the service providers (usually between 6 to 24 months).
Consent preferences are stored for a maximum of 12 months unless the user modifies their choices.

Users may update or revoke their consent at any time via the cookie banner located at the bottom of the website.

6. Consent and User Rights

6.1 Explicit Consent Collection

In compliance with the General Data Protection Regulation (GDPR), our website uses a cookie banner system to obtain your explicit and informed consent before storing or accessing any non-essential cookies on your device.

Upon your first visit, a banner is displayed allowing you to:

Accept all cookies
Refuse all cookies
Customize your preferences per cookie category (e.g., analytics, marketing)

Essential cookies required for the secure and functional operation of the website (e.g., session management, fraud prevention, secure payments) are automatically activated and do not require prior consent.

6.2 Changing or Withdrawing Consent

Users can modify or withdraw their consent at any time via the “Cookie Settings” link, permanently available in the website footer.

Changes made to your consent preferences will take effect immediately and will impact future data collection. Past actions conducted under valid consent remain lawful.

6.3 Proof of Consent and Retention

Your consent preferences are stored securely using the Complianz cookie management tool, which retains an anonymized proof of your selection for 12 months (standard industry practice under GDPR).

After 12 months, the system will prompt you again to review and reconfirm your preferences.

6.4 User Rights under the GDPR

Pursuant to Articles 12–23 of the GDPR, you have the right to:

Access your personal data
Rectify inaccurate or incomplete data
Object to the use of cookies for analytics or marketing purposes
Withdraw your consent at any time
Request erasure (“right to be forgotten”) of data stored via cookies
Request data portability, where applicable

To exercise any of these rights, please submit your request via our dedicated GDPR form accessible through our “Contact” or “Privacy” page.

We commit to responding to all GDPR-related inquiries within a maximum of 30 calendar days, in accordance with EU legal requirements.

6.5 Jurisdictional Variations – Non-EU Users

While this website complies with the General Data Protection Regulation (GDPR) applicable to users within the European Union, users located outside the EU may be subject to different data protection laws in their jurisdiction (e.g., CCPA in California, LGPD in Brazil, PIPEDA in Canada).

Although we aim to offer the highest possible level of transparency and control to all users regardless of location, some legal rights (such as data access, erasure, or portability) may:

Not apply in certain non-EU jurisdictions
Be subject to different procedures or timelines
Be governed by separate national data laws

If you are located outside the European Economic Area (EEA) and wish to exercise a privacy-related right, we encourage you to contact us directly at:

📧 support@maditspirit.com

We will review each request on a case-by-case basis and do our best to respond in accordance with applicable legal standards, while aligning with our commitment to global user privacy.

7. Cookie Policy Updates & Legal Validity

This Cookie Policy may be updated from time to time to reflect legal, technical, or functional changes affecting the way cookies are used on the website.

7.1 Frequency of Updates

Updates will be made as needed, including but not limited to:

The addition or removal of cookies or third-party services
Changes in cookie-related laws or regulatory guidance (e.g., CNIL, GDPR)
Updates to our content, analytics, or marketing tools
Structural changes to the website or hosting environment

We do not commit to a fixed update frequency, but we will revise this policy whenever necessary to remain compliant and transparent.

7.2 Notification of Changes

In case of a significant update, users will be notified via:

A notice or banner displayed on the site
An updated date of revision at the bottom of this page
Optional prompts through the cookie banner (via Complianz or similar tools)

7.3 Acceptance of Policy

By continuing to browse our website or by clicking “Accept” on the cookie banner, users acknowledge and accept the terms of this Cookie Policy. If users do not agree with the updated policy, they are advised to clear their cookies and discontinue use of the website.

7.4 User Duty to Review

We recommend that users regularly consult this page to remain informed about any changes to our cookie practices. While we make reasonable efforts to notify users of updates, it remains the user’s responsibility to stay aware of the current policy.

7.5 Versioning and Archival

For transparency and legal purposes, prior versions of this Cookie Policy may be archived and made available upon legitimate request. The current policy reflects the most up-to-date version and overrides all previous ones.

7.6 Last Updated Date

This Cookie Policy was last updated on: [Insert current date here]

(You may manually update this date at the bottom of the cookie policy page.)

7.7 Language and Legal Interpretation

This policy is written in English to ensure broader accessibility. In the event of a translated version, the English version shall prevail in case of discrepancies, in accordance with Article 1119 of the French Civil Code.

8. Data Subject Rights and Contact Information

In accordance with the General Data Protection Regulation (GDPR) and applicable French data protection laws, users of this website have the right to exercise their individual rights with regard to the use of cookies and the personal data associated with them.

These rights include:

Right of access to your data
Right to rectification of inaccurate or incomplete data
Right to erasure (“right to be forgotten”)
Right to restrict or object to the processing of your data
Right to data portability (where applicable)
Right to withdraw consent at any time for cookies requiring prior approval

You may exercise these rights specifically concerning cookies and tracking technologies by submitting your request by email to: